Ultimate
Ultimate Secret in Doing Business Online
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Excerpt: Eddie Bakhash, the owner of American Pearl, has built a successful jewelry store with a sales of around million in Year 2006 and 80% of its revenue comes from online. Bakhash success attributes some of his company’s success to having a well-known and respected store, and good word of mouth. But, he says, the key was constructing a site that builds trust with the consumer, while educating them about the product or service offered. “We tell the truth, showcase the product, and recreate the world that the product comes from through a variety of rich media,” says Bakhash. Retailers like Bakhash are…
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