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What earnings reports have revealed regarding ads

Several firms that sell advertising have begun reporting their quarterly earnings. Here are highlights from selected internet and media firms and what they assert regarding the state of spending on advertising:

Google Inc’s earnings hit analysts’ target as refinements to the company’s internet search technology lured additional net surfers to click on its revenue-producing ads. Google’s revenue, excluding that from a recent Motorola purchase, stood at $8.36 billion after subtracting the ad commissions paid to its advertising partners. That was regarding $70 million below analyst projections. the quantity of total clicks on Google’s ads throughout the second quarter increased forty two p.c from the same time last year. The increasing volume in clicks helped Google shake off a deepening decline in its ad costs.

Gannett Co. says advertising demand was “uneven” and “choppy.” Ad revenue at Gannett’s newspaper publishing section fell eight p.c to $594 million. Broadcasting revenue climbed eleven p.c to $205 million, helped by stronger political and auto-related TV advertising, similarly as growth at Gannett’s Captivate business, which shows ads in elevators. the company expects the Olympics and political spending to bolster leads to the second half of the year.

Yahoo Inc. says revenue for the newest quarter dipped 1 p.c to $1.22 billion. after casting off ad commissions, Yahoo’s internet revenue totaled $1.08 billion. That figure fell regarding $16 million below analyst estimates. cyber web revenue, a put attentiveness for investors, was slightly higher than the same time last year. That marked the second consecutive quarter that Yahoo had posted modestly higher internet revenue.

Omnicom group Inc., which owns marketing agencies, says its U.S. business helped raise second-quarter internet income 1.5 percent, creating up for a decline overseas. Domestic revenue grew five.4 percent, whereas international revenue fell 1.3 percent.

Microsoft Corp. takes a $6.2 billion accounting charge because its two007 purchase of on-line ad service aQuantive hasn’t yielded the returns envisioned by management. With that, Microsoft’s on-line services division reported a loss of $6.7 billion, compared with a loss of $745 million a year ago. Revenue fell eight p.c to $735 million.

AOL Inc. reports stronger-than-expected revenue and its fifth straight quarter of advertising growth signs that its efforts to show its business around are beginning to pay off. AOL’s advertising revenue grew half dozen p.c to $338 million.

IAC/InterActiveCorp reports better-than-expected results for the second quarter because of sharply higher revenue from its family of internet sites and applications. Revenue from IAC’s search section, which includes ads and applications, grew 46 p.c to $349 million.

Interpublic group of Cos., a holding company for advertising and marketing agencies, says second-quarter internet income fell three p.c, hurt by some U.S. account losses in 2011 and therefore the stronger greenback. Account losses included consumer products maker S.C. Johnson & Son Inc.

Meredith Corp., publisher of higher Homes and Gardens and Fitness magazines, says advertising revenue rose eleven p.c to $210.3 million, helped by the acquisitions of the Allrecipes.com, EveryDay with Rachael Ray and FamilyFun brands.

The new york Times Co. reports that second-quarter revenue increased slightly. Most of the revenue gain stemmed from higher newspaper circulation, especially in its digital editions. That helped to offset advertising revenue declines. the company says its advertising revenue decreased seven p.c to $244 million.