The Six Minute Book Summary of The Truth About Profiting From Social Networking by Patrice-Anne Rutledge – Part 1
Patrice Anne Rutledge is a noted author and consultant. She specializes in social media, online collaboration, and does presentation on technologies. In addition she has published many articles and books, her main theme evolved around social networking and internet. She has published many books including: Teach Yourself Basecamp in 10 Minutes, Using Linked, and Special Edition Using Microsoft PowerPoint 2007. The Truth about Profiting from Social Networking also her published in 2008. It provides 50 guidelines on the techniques that work and those that don’t work in the social networking. She provides the inside ways social networking can be used to reinforce careers, build businesses, and your life in today’s society where the need for an internet has become inescapable. Patrice provide the guide beginning from how to sign up in a network, creating a profile to more technical ways on how you can use the social networking to market your business.
The truth about profiting from social networks provide, With the use of ample example the author give the inside in which social networks can be used by businesses, companies, corporations, and more so marketer to increase their share in the market. Since many people are now using the social are found in social network are today where advisements are made. Through the social networks are facebook, MySpace, LinkedIn they are connect directly or indirect to sales of products, promotions where businesses earn a great profits. The best way in which the social networks benefit marketer is that they are more often built to allow customers to share their purchase and testimonies with their friend hence they become fans thus increasing the market share.
The truth about profiting in social networking provides the inside of how social site can be used to provide the most benefit to the individual career. Reading this book will help build your career. From how to create your resume , what to do and what not to do, interview and even guide on how to do your follow up after an interview. It is through the social networking that many people are today connecting not only to the managers or employees but their friend in the social networking can also help if they know of the availability or someone who is interest in hiring. Patrice provides many example of situation in which a social networking has help many people land into a job either directly through manager or recruiters or indirectly through their friends in the social networking. Recruiters are also using the social networking to find the information of the candidates they want to recruit. These been the case Patrice moving many vital information of how to create and present your profile not only to recruiters but to the world, you never know who is reading your profile and when.Social networks are an amazing resource for the job seeker – “use these tools to make contacts in a field you otherwise might not know how to begin pursuing.” Patrice teaches us to think big, don’t hesitate to reach out to whomever you wish. It’s a great place to start when following your passion. Social networking also provide the freedom that one cannot get from interacting with your boss because in the social network your can share and even chat with your boss or famous people this will eventually help you to develop confidence.
The truth about Profiting from the social networks provides ways in which the networks can work to build your life. First the main social networks are for building relationship, we all need to have some love or being loved by other, we need a place to share our stories and happiness together, since in today it has become hard for people to meet and chat social networks serve the purposes. The author also provide guide on how you can protect yourself while online with privacy, safety, and security. It will guide you on how you can choose who to invite to be your friend, who to accept the request and how you can make your social networking to be useful to you and your life. The author also provides many examples of the companies and who have failed to follow the rules and the huge penalties that follow them. She provide the inside of how you can create alerts that will help you whenever your name pops on the internet and possible solution that you can use to prevent yourself from falling in the trap of dirty in the internet and eliminating the digital dirt that can come back to haunt you.
The Ten Things Managers Need to Know fromthe Truth About Profiting From Social Networking
Social network is a lot more that MySpace and YouTube. There People thing of social network as just the most few know network site, there are a lot more. Manager need to know and get connected with as many social networking as possible. This is where they find network of people to market their products. Common social network include, Academy (www.academy.com) It is a business network site with more than 150000 members. It is primarily in network. Facebook (www.facebook.com) its growth rate for membership is more that 89% in less than a year. Facebook a popular social network in all over the world. MySpace (http://www.myspace.com) is also among the popular social network site on the web. Other social network includes orkut (www.orkut.com), LinkedIn (www.likedIn.com) Xing (www.xing.com) among others. Savvy social network has ways to promote their business, products, and themselves in the web.
The key to success in social network is the ability to embrace a new ways to interact with others. For managers to benefit from social network they need to join the site and interact actively. They need to understand what social network can do for them and their businesses. The most effective social network aim at building relationship, engaging with others and developing a solid word of mouth in business.
The web has changed the way people network. The ages for people using the social network rank from students, recruiters, executives, marketers and political activities. Managers can learn or acquire a great deal of information about their employees and customers mines. Manager can learn their new recruits too or who they are going to recruits before they make the decision to recruit or not.
Social networking sites are among the most frequently visited sites in the internet. The rate continues to grow rapidly with many social networking emerging. Mobile social networking is predicted to rise from 50 million to 174 millions in 2011. At first, the most users were mid ages between 15-35 but now user come from all ages and background. With this in mine, managers need to not only focus on certain group or age while dealing with the social networking.
Social networking is a serious rapid growing business. Through the social networking manager can socials for profit in the right ways. In 2005, Rupert Murdoch from the new corporation company purchased MySpace by 580millions, which signal that social network is expected to profit. These significant profits show that there is money to make from the social networking through advertising. Revenues generate the highest and business promotion for service and products. Social networking like YouTube enables users to view Videos, software demos presentation clips and more
Creating a profile that maps to your goals. Providing complete information gives a higher chance of getting positive results of benefit to manager and corporation. Also too much information is not a disadvantageous.
Social network is for making profit. Many people join social network to get hooked to friend and they end up spending most of their time chatting not necessarily important things. This end not having a good benefit of social networking. Social networking enables.
Personalize it our customers’ experience. Customer involvement is crucial if you want to market products or services through social networking. Merge your marketing message with interactivity. Engage in storytelling. Solicit feedback and survey taking seriously because they say a big picture of how the stakeholders say about the company.
Be in the right place. In addition to the big names (MySpace, Facebook, and LinkedIn), there are hundreds of niche social networking sites. Participate on the ones that best meet your goals and target your audience because one hour of strategic time spent on social networking sites can be worth far more than ten hours of aimless social surfing
Don’t accept every invitation to connect. Ask yourself: Would I want to connect with this person with the person. All requests do not have to be accepted in the real world. Remember that In business there is a time to say no. Who you are associated with say much about you.
Full Summary of the Truth about Profiting From Social Networking
Patrice the author opens the book by explaining social networking as being Web 2.0 the next generation of websites and services that emphasis collaboration and connectivity. She explained that social networking as changed the way the world connect s and communicate. The is for anyone who wants to the power of networking for various reasons , professionals, Marketers , job seekers anyone can find profit from strategy in social networking. Social networking can help connect with and achieve your goals in business, life and careers. Her goal is to provide solid foundation on the basics of social networking and insight of future trends.
Inside “The truth about Profit From social networking”
Patrice –Anne Rutledge organized her book into 12 parts